Persuasion and influence refer to the ability to persuade and influence others through communication. Persuasion and influence can be used to persuade people to adopt a new thought or perspective, to purchase a product or service, or to support a cause.
Several ideas and strategies have been created to aid in understanding and improving the process of persuasion and influence, including:

• Social proof
• Reciprocation
• Scarcity
• Authority
• Liking
• Elaboration Likelihood Model (ELM)

We’ve produced a series of worksheets to assist you in mastering the art of persuasion.